Insight: Because of this scenario, we created a campaign that promotes awareness on water consumption from a very common habit: singing in the shower . But how to encourage responsible consumption and not go against this habit so ingrained ? Shortening the music.
Ideia: So, we create an action of Youtube in which, when accessing a video, the user is faced with a sort of karaoke that happens in a bathroom stall. Clicking on the "skyp ad", it goes directly to the end of the song when the shower is turned off and the following message read: Your baths can also be shorter. Save water.
Art Direction: Gustavo Guives Leal
Copywrite: Thiago Rezende